Optimizing For Traffic

The process of search engine optimization on a website has changed a lot in the past decade. Presently the best way to optimize a website is to look at user intention and build it up around your visitors, the higher your page retention, click throughs and calls-to-action you have, the better the pages do in the search engine results pages.

search engine optimization

Technical Optimization Aspects

There are 200+ signals Google uses to gain a quality score for any particular website

We check web page titles in relation to the page content, and again, measure up what the user intention is comparing what the page content provides. We take into account what information is relevant to a new user compared with a return user.

Duplicate Content

There are a few types of duplicate content that always need to be fixed.First we analyze every page to make sure there are no duplicate page titles. Second we check for duplicate content onsite and offsite. Duplicate content is a definite bad signal for Google and will be flagged and demoted in the Search Engine Results Pages. The third type of duplication is with Image Alt Tags. They all need to unique and specific to the image.

Content Depth

If a web page has only a few sentences, the search engines see this as low quality. A web page should have 300 words or more to have a decent quality score. We recommend using a lot more, however. The more wording you have, the more secondary keywords are covered resulting in being found for a higher keyword diversity which in turn results in more traffic from highly qualified search traffic.

Tags Are Correct

All HTML tags are inspected and edited so that they are optimized. We focus on meta data, title tags, h tags, a tags, alt tag and paragraph attributes.

Internal Links and Structure

Links need to be logical in the user flow. The structure is very important in creating information funnels that result in call-to-action. A specific goal or purpose should be kept in mind when creating a link structure. All pages should have clean URLs and be categorized into organized groups.

Microdata Insertion

A relatively new attribute in HTML markup. Microdata is used to name and categorize different types of information. This information is then translated in the search engines and can be used to better understand your data. A well-optimized website that uses microdata has a huge advantage over competitors and should be implemented wherever possible. it also helps with the semantics of each page.

Page Visibility

We check for permanent redirects and make sure no Error 404’s are happening. We also check to see if the robots.txt file is setup correctly to noindex only admin pages. One other file we check is your htaccess file which could block potential traffic.

Load Speed

Fast loading web pages do better in general because they serve fast and create a better user experience. We optimize images, enable server compression, minify JavaScripts and CSS to make the site as fast as possible. If your website server is lagging it may be an option to move your hosting to a faster server.

Mobile Responsive

Fifty percent of your traffic is currently mobile. If your website is not setup to handle mobile traffic, you are losing business. We recommend a complete redesign to cater for all mobile traffic. We are currently also implementing accelerated HTML as a new way to load mobile content lightning fast.

Local SEO

Local SEO is optimizing your website for people searching locally for similar services. If your business reach is limited to an area then local SEO is very important because it otherwise results in leads and business you can not service which in turn wastes your time and the prospective client. Local SEO involves using locale in pages and using microdata in the HTML.

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