A well structured social media plan should centre around discussion and build consumer confidence in your produsts & service rendered.
90% of all social media channels are not planned, and are set up when needed, loosing that sense of continuity that readers automatically expect.
The time to start planning is now.
All channels need to be planned out spearately. Twitter could have 2-10 updates a day without becoming intrusive, while Facebook, one a day seems like the tolerance limit. Website blog posts should be around 2 per week.
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